In a recent poll on digital marketing by Smart Insights, respondents said content marketing would have the biggest impact on driving results for their business this year. So, it comes as no surprise that 50% of B2C marketers expect to increase their content marketing budgets in 2015.

To help you build and strengthen your content strategy in 2015, we’re sharing an infographic by Smart Insights and JBH. Whether you’re seasoned content marketer or are just getting started, we’re sure you’ll find the stats and tips below helpful: