Dr. Reshma Shah is an Associate Professor in the Practice of Marketing at the Goizueta Business School of Emory University where she teaches a variety of courses in the marketing area.
She is also the Faculty advisor for the Goizueta Marketing Strategy Consultancy, which is the capstone experiential learning course at Goizueta which partners MBA students with global organizations to help them solve pressing strategic marketing challenges.
Dr. Shah is also the co-author of a recent book entitled, “How to Make Money With Social Media: An Insider’s Guide to Using New and Emerging Media to Grow Your Business.” Dr. Shah’s marketing insights and strategies have helped companies like Delta, Focus Brands, GE, IBM, Turner, The Coca-Cola Company, and UPS, among many others, improve their marketing ROI.
In addition, Dr. Shah’s articles have appeared in several academic journals in the areas of marketing alliances and brand extensions. She is also the recipient of the Distinguished Educator Award at Emory University. Reshma lives in Atlanta with her husband and two daughters.