Are you using social media to help with your B2B marketing campaigns? Studies show that 92% of B2B buyers use social media to engage with sales industry thought leaders. Said another way, your prospects want to talk with you before they buy from you, and they’re using social media as a channel to facilitate that conversation.

The bottom line is that you can improve the results of your next marketing campaign by leveraging social media as a lead nurturing tool.

How? Check out the infographic below, brought to us by our friends at Leadspace. It provides plenty of good data on why using social media for B2B marketing campaigns is important, and how you can leverage social media to improve the results of your next B2B marketing campaign.

Posted by Jamie Turner, marketing author and CEO of 60 Second Communications and the 60 Second Marketer.