We’re not typically big fans of data that generalizes trends in marketing. After all, the only way to get a true sense of what works for your company is to test your way to success. Said another way, all the data in the world won’t matter a bit if it turns out that your specific target market responds in a way that’s different from the generalized data.
But then we came across the infographic below, created by our friends at QuickSprout. They’ve done a good thing here, which is to provide multiple datapoints from multiple sources. In addition, they’ve given some thoughts on how you should use the data to your benefit.
For example, did you know that engagement rates on Facebook typically drop by 3.5% between Monday and Wednesday? That’s a piece of data that just might shed some light on why you may have seen similar results with your Facebook posts.
Here’s another one — according to Fannit, one of the best times to pin something on Pinterest is between 8:00 pm and 11:00 pm on Saturday. That makes sense once you think about it, but it’s always nice to have data to back up your assumptions.
So, with all that in mind, check out the infographic below. There’s plenty to digest and ponder. But remember — these are good datapoints, but the truly important information is the data you collect based on your own tests and results for your specific target market.
Jamie Turner is the CEO of the 60 Second Marketer and 60 Second Communications, an Atlanta-based advertising agency and digital marketing firm that works with national and international brands. He is the co-author of “How to Make Money with Social Media” and “Go Mobile” and is a popular marketing speaker at events, trade shows and corporations around the globe.
Great infographic. I have been testing when is the best time to post to reach my audience trying to find a pattern. I get good results posting my blog post on Thursdays. It gets a bit tricky when you have an audience in different time zones.
Hi Yaritza — Glad you liked it. You’re doing the right thing which is to test your results against your previous results or benchmarks in your industry. That’s the best method possible. Thanks.
Great infographic and good info on when to post on social media. It clearly depend on where you live and what social media site you are using.
Jeff Ogden, President
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