A MarketMap is a diagnostic platform developed by Jamie Turner to help organizations make strategic decisions about the business opportunities and challenges they’ll be facing today and tomorrow. MarketMaps have been used by The Coca-Cola Company, Sprint Telecom (Nextel), and other brands to visualize a path forward for their organization and their team leaders. The process typically begins with in-depth interviews with team members and stakeholders. Over the course of several weeks or months, the MarketMap process is used to analyze opportunities, minimize threats, and leverage assets so that the business can thrive in the years to come. If your organization is trying to navigate through an increasingly competitive business landscape, then a MarketMap might be exactly what you’re looking for.