If you’re reading this, it’s because you’ve been invited to share your expertise in Jamie Turner’s summer class at Emory University.

The class is summer course attended by approximately 20 very bright youngsters from around the globe who will be entering Emory (or some other esteemed university) next year or the year after.

We’re interested in having you speak about a case study that you’ve experienced during your career. In other words, we’d like you to take a personal business experience you’ve had and share it with the students.

In the end, the students will come away with a front line understanding of how the business world works — not just from a textbook, but from a real practitioner.

If you’re interested in joining us, here’s some background:

Guest lectures are 50 minutes in length (from 10:00 am to 10:50 am on the dates indicated in my email to you).

Most guest lectures will be done via PowerPoint (or Keynote), but that’s not a requirement.

You can pick any topic that suits you. Your case study might revolve around sales, marketing, finance, mergers and acquisitions, accounting, business strategy, business failures … it’s up to you.

In the end, the students should 1) learn about a real world case study you’ve experienced, and 2) come away with 3 to 5 key concepts that sum up your learnings from the experience.

Here are some thoughts on how to make your lecture fun and engaging for the students:

Dialogue: Students learn best when you have a conversation with them, so don’t think of your lecture as a monologue as much as you should think of it as a dialogue.

Framing: Be sure to frame up your key concepts every so often. In other words, tell part of your story, then show a slide that summarizes the key things you learned. Rinse and repeat.

Quizzes: Once or twice during your presentation, show kids a slide with a Pop Quiz that has 3 or 4 questions they should answer. It’s a great way to keep them engaged.

Lists: Kids love lists, so be sure to include a list or two during your presentation (e.g., Five Lessons Learned; Three Industry Dynamics; Seven Key Concepts; etc.)

Want to join us? If so, click the link in the email I sent you to schedule your date.

We’d love to have you join us as a lecturer. If you’re interested, just click the link in the email I sent you to pick a specific date.  I’ll follow-up with you later to work out the logistics.

If you have any questions in the meantime, feel free to email me at Jamie.Turner@SIXTY.Company.