If you’re like many marketing professionals, you’re trying to wrap your mind around Instagram and whether or not it’s right for your business.
Well, Instagram might not be right for everyone, but it just might be yet another way to promote your business inexpensively via social media.
So, with that in mind, we’d like to draw your attention to the following infographic which includes some fascinating statistics about the platform:
- There are 200 million active users of Instagram, 53% of whom are women
- Users spend 90% of their time on Instagram using the mobile app, making it the most mobile of any social media platform
- 42% of the marketers surveyed said they had plans to increase their use of Instagram in the future
This infographic is particularly helpful because it walks the reader through several important steps on using Instagram for business. Enjoy!
P.S. I wasn’t able to find a link for the creator of the infographic. If I missed it, or if you know who created this, let me know so I can give them the proper link juice.