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Is Instagram Right for Your Business? Find Out Here.

Is Instagram Right for Your Business? Find Out Here.

Instagram overview

If you’re like many marketing professionals, you’re trying to wrap your mind around Instagram and whether or not it’s right for your business.

Well, Instagram might not be right for everyone, but it just might be yet another way to promote your business inexpensively via social media.

So, with that in mind, we’d like to draw your attention to the following infographic which includes some fascinating statistics about the platform:

  • There are 200 million active users of Instagram, 53% of whom are women
  • Users spend 90% of their time on Instagram using the mobile app, making it the most mobile of any social media platform
  • 42% of the marketers surveyed said they had plans to increase their use of Instagram in the future

This infographic is particularly helpful because it walks the reader through several important steps on using Instagram for business. Enjoy!

P.S. I wasn’t able to find a link for the creator of the infographic. If I missed it, or if you know who created this, let me know so I can give them the proper link juice.


Comments ( 4 )
    • dave says:

      Nice summary infographic! Trying to figure out how to include a link to a product page – Is this possible?

    • Jamie Turner says:

      Thanks, Dave. Do you mean a link to a product page via Instagram? Let me know and we’ll get the answer.

    • dave says:

      Right – In the infographic “Elevate Your Product Photos” it says “Make it easy to purchase! …always include a link to the product page”

      I didn’t think links were supported in IG – but maybe I’m behind the times? I’ve tried posting custom bit.ly links to make it easy to retype, but no one bothers. I’ve tried changing my profile link to the ‘product of the day’ and that doesn’t get clicked either. So I’m still looking a solution that works.

    • Jamie Turner says:

      Hi Dave —

      Thanks for the clarification. The only links that are supported on Instagram at this time are in your bio. Either the infographic was mistaken, or they were trying to say “…always include a link to the product page (in your bio).”

      Long story short is that the only links are in your bio. The only work-around is to type in a bit.ly link, but as you mentioned, that’s a flawed methodology.


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