Did you know that 92.6% of people say that the visual dimension is the number one driver of their purchase decision (over other dimensions like taste and smell)? No wonder, colors have a significant impact on your website’s conversion rates.
Did you know that 92.6% of people say that the visual dimension is the number one driver of their purchase decision (over other dimensions like taste and smell)? No wonder, colors have a significant impact on your website’s conversion rates.
E-commerce sales are steadily rising; a recent Marketing Land article notes that “a majority of retailers” experienced double-digit growth to online sales volume in 2014, with 74 percent saying they climbed 10 percent or more compared to the year before. But it’s not all wine and roses: According to Retail Customer Experience, just 27 percent of U.S. consumers say they shop online weekly, and while 68 percent have browsed in-store to buy online, this “showrooming” is actually more prevalent in the other direction, with 73 percent browsing online and then buying in-store.
