I would like to be crystal clear up front. When it comes to the characterizing types of marketers, most people don’t truly understand the definition of “traditional and scientist.” Many believe a traditionalist is all about “old school” media channels like TV, radio and print. Old guys like me grew up calling these “old school” channels “above the line” marketing. Often, the “scientist” is bucketed into newer channels like digital, social, mobile, or “below the line” marketing. Nothing could be further from the truth.
