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The SIXTY Blog

Marketing Traditionalists and Marketing Scientists: A Collision or Collaboration?

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I would like to be crystal clear up front. When it comes to the characterizing types of marketers, most people don’t truly understand the definition of “traditional and scientist.” Many believe a traditionalist is all about “old school” media channels like TV, radio and print. Old guys like me grew up calling these “old school” channels “above the line” marketing. Often, the “scientist” is bucketed into newer channels like digital, social, mobile, or “below the line” marketing. Nothing could be further from the truth.

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What You Can Learn About Customers Through Marketing Automation

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Did you know that there were nearly 11 times more B2B organizations using marketing automation software in 2014 than in 2011? Likewise, adoption is expected to increase by 50% in 2015, according to SiriusDecisions. Several large B2B providers have recently stepped into the arena, including Salesforce and Adobe.

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3 Keys to Get the Most Out of Your Data

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Today, marketers have access to more customer data than ever before, be it demographic and socioeconomic data, information about customers’ preferences, purchase histories, spending behavior and much more. In fact, many marketers have access to more than they can comfortably handle.

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How to Use Color to Increase Conversions

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Did you know that 92.6% of people say that the visual dimension is the number one driver of their purchase decision (over other dimensions like taste and smell)? No wonder, colors have a significant impact on your website’s conversion rates.

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Ruining the Online Shopping Experience: Three Common Mistakes

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E-commerce sales are steadily rising; a recent Marketing Land article notes that “a majority of retailers” experienced double-digit growth to online sales volume in 2014, with 74 percent saying they climbed 10 percent or more compared to the year before. But it’s not all wine and roses: According to Retail Customer Experience, just 27 percent of U.S. consumers say they shop online weekly, and while 68 percent have browsed in-store to buy online, this “showrooming” is actually more prevalent in the other direction, with 73 percent browsing online and then buying in-store.

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